Category: Product Design

  • Lessons from building & scaling referral programs to millions of users 

    Lessons from building & scaling referral programs to millions of users 

    A deep-dive into virality, cycle time, repeat cycles and everything you need to build the perfect referral program. Over the years I’ve worked on a number of referral programs with different apps – music apps, personal finance, payment apps and more recently on a Credit card product. Why should you listen to me? I optimised […]

  • Principles for designing internet products

    Principles for designing internet products

    Some lessons from building consumer apps.

  • Credit Cards as Status Symbols 

    Credit Cards as Status Symbols 

    In this article, i’ll be exploring the importance of signalling. We’ll look at how humans over time have used signalling and how it has evolved in the age of software. More specifically i’ll be exploring signalling in credit cards and how credit cards have long been a status symbol. If we look back in time, […]

  • How to enable your design team to succeed

    How to enable your design team to succeed

    Learnings from building, failing & launching internet products over the last 8 years Do you face a constant struggle with your design team? Are you looking to be better at communicating feedback? If yes, read more for learnings from building products over the last 8 years. Web products, chat products, music apps, personal finance to […]

  • How re-sharing/re-posting got a new life with Stories

    Reposting(or retweeting if you’re a twitter addict) is typically a problematic feature used to drive growth when supply is limited or stagnating in a 2 sided network. However with Instagram stories it’s taken a new life altogether. Before we dive into it’s new form with stories, let’s explore some of the issues with reposting. Don […]